Stock Market Quotes Historical Data

If you’re interested to join the stock market, there are a lot of things you need to know before you take the plunge and invest in stocks. These things include a little background information – the market’s history and definition – and an impressive familiarity with market currencies, terms or jargon, and charts, among many other important items on a beginner’s agenda. You must also know stock market quotes historical.

There are many websites that provide quotes historical. These sites usually offer international market data, news, and stock quotes. However, you may find that most of these sites only make such pieces of information available to actual traders or to those who are logged-in members of their site.

You can also download and install software on your computer that will provide you with historical stock quotes, futures, market indices, and mutual funds quotes that the system receives from data servers. Since information is directly downloaded from free Internet sources, you won’t be charged monthly fees. Right after paying for the software, the website offering the product will let you download it and even provide you with a manual for installing it and updating your stock quotes.

With a few clicks of your mouse, you can indulge in significant information that will not only make you more knowledgeable about the market but help you appreciate it more. Browse through the Internet and choose which method of receiving stock market quotes historical best works for you. Then use the information to make wise choices in your investing. This should see you make better and more profitable decisions. Although looking at past data won’t guarantee what will happen in the future, it should give you a good understanding of how the market fluctuates.

Direct Mail Response Rates – Pop Up Mailers Prove to Be Cost Effective For B2B Direct Marketing

After sending out samples of their automatic pop-up mailers to ad agencies and making a courtesy follow-up call, one UK manufacturer of B2B direct marketing pieces discovered a common misconception. Smaller agencies were commenting “I love your products but they are too expensive for our client base.” Fair comment – automatic pop-up products are more expensive than A4 leaflets – but just how cost effective are they?

The company’s promotional pop-up products are commissioned by agencies on behalf of clients with the intention of using them as a direct mail piece. The idea of a mailing piece is to create interest and generate response and in most instances it is the rate of response which is quantifiable and which is the initial gauge of the success of the promotion.

There are no definitive figures detailing exact response rates to direct mail but there are examples to be found via web searches for “direct mail response rates” and I will use those sources as a guide. A plain A4 leaflet, folded down to 1/3 A4 and sent out in a plain white envelope to a blanket coverage might generate between 0.2% response. A mailer with slightly better content and better targeting might generate a rate of 0.5% to 1% response. In general, a response rate of 2% to 3% seems to be acknowledged as pretty good. These figures come from Marketingprofs.com, an information site with a membership of over 300,000 marketing professionals and from Gaebler Ventures whose site features an information resource centre.

Automatic pop-up mailers come under the US description of “dimensional marketing” and in the States dimensional marketing is known to perform much better than unimaginative blanket direct mail. Kristian Industries website states that response rates of 8% – 14% are common for dimensionals whilst extremely successful campaigns have reported over 20% response rates. US direct marketing company, Immedia, publishes a white paper which quotes DMA figures for dimensional marketing response rates to be as high as 8.3% whilst it goes on to cite several other cases where rates of 7% to 30% have been reported.

Testimonials on the company’s own websites quote figures of 9.6% success – not just response, but actual new accounts being opened!

Let’s look at a pound-for-pound example

The cost of a mail shot should be measured against its success and not against the initial cost. Let’s take a simple mailshot of 5000 leaflets sent out to 5000 businesses via Mailsort 3. Excluding the cost of design work this might cost £1700 at today’s prices for the print, folding, envelopes, postage etc. If the response rate is just 0.5% to 1% as has been suggested is likely then that means that the 25 – 50 enquiries will have cost £34 to £68 each.

If a pop up cube shaped pen holder was sent via Mailsort 2 to a well targeted audience of just 1000 businesses the cost of that promotion, excluding design costs, would work out at approximately £1850 – that £150 more than the cost as 5000 leaflets! However, if we take the lowest of the figures reported for dimensional mail – 7% – then the 70 generated enquiries will have cost just over £26 each. And there are at least 40% more of them than the 5000 leaflets managed to generate.

If we took the example of sending out equal numbers, that is, just 1000 of each type of mailer then the cost of mailing the leaflet would be around £700. That works out at a whacking £70 per enquiry!

At the end of the exercise, where is the leaflet? More than likely it is in the customer’s bin along with several other examples received in the morning’s mail. And the pop-up cube? Well, the cube was passed all around the office and now it is on your customer’s desk where it is likely to stay for the next 12 months or so. Now that’s cost effective!